clickbait
noun [ U ] internet & telecoms specialized informal uk/ˈklɪk.beɪt/ us/ˈklɪk.beɪt/
点击诱饵（网上专门引人注意的文章、照片等，其内容引导人点击指向特定网站的链接）
articles, photographs, etc. on the internet that are intended to attract attention and encourage people to click on links to particular websites