CTR
noun [ C ] business, internet & telecoms specialized uk/ˌsiː.tiːˈɑːr/ us/ˌsiː.tiːˈɑːr/
点击率（click-through rate 的缩写）
abbreviation for click-through rate: a measurement of the number of people looking at an item or a page on the internet who then follow a link (= a connection between documents ) to another page or website
CTR is the number of times an ad is clicked on divided by the number of times an ad is viewed. 点击率是广告的点击次数除以广告的浏览次数得出的值。
- More examples
- An ad that appears 1000 times and receives only 1 click would have a pretty dismal CTR of 0.1%.
- They are now rewarding advertisers for writing relevant content, by factoring in the ad’s CTR.
- An ad’s success is measured in its click-through rate (CTR) and Conversion Rate.
- We got a 0.39% CTR on our QR Ad.