micro-moment
noun [ C ] (also micromoment) uk/ˈmaɪ.krəʊˌməʊ.mənt/ us/ˈmaɪ.kroʊˌmoʊ.mənt/
(极短但颇具重要性的)微瞬间
a very short amount of time, usually one that is seen as being important in some way
He paused for a micro-moment before replying. 他停顿了一瞬间才开口回答。
We are living in an age of "micromoments" – the short but precious times when brands get to interact with the consumer. 我们生活在一个“微瞬间”的时代——品牌与消费者互动的时间虽然短暂,却十分珍贵。
- More examples
- A fraction of the player's leg was out of play, according to the match official. A micro-moment of maximum import.
- In a crash there's just a micro-moment after tripping up, or swerving off the road, a micro-moment to scream before you fall.
- Micro-moments are a marketer's way of breaking down the buying journey into specific mindsets.