LOHAS
noun [ U ] business specialized uk/ˈləʊ.hæs/ us/ˈloʊ.hæs/
乐活族(崇尚健康和可持续发展生活方式的人,Lifestyles of Health and Sustainability 的缩写)
abbreviation for Lifestyles of Health and Sustainability: used to refer to people who are interested in healthy living and social and environmental issues, and who buy products related to this; the behaviour of these people
LOHAS, as marketers call consumers who value "lifestyles of health and sustainability," are one in five Americans. “乐活族”就是营销人员口中重视“健康和可持续发展生活方式”的消费者,这些人在美国占五分之一的人口。
At the annual LOHAS conference, I learned about the latest electric car. 在一年一度的“乐活”大会上,我了解到了最新的电动汽车。
- More examples
- Most LOHAS consumers have no idea they’ve even been labeled as such.
- Nearly a third of U.S. adults embrace LOHAS values and priorities.
- LOHAS is the biggest trend in Japanese newsstand publishing right now: there must be 50-plus recycling-type mags here in Japan.