merchandising
noun [ U ] uk/ˈmɜː.tʃən.daɪ.zɪŋ/ us/ˈmɝː.tʃən.daɪ.zɪŋ/
（与流行电影、歌星、活动等有关的）文化衍生品，文化衍生品的促销
products connected with a popular film, singer, event, etc., or the selling of these products
推销活动，促销活动
the activity of making people aware of your products and increasing sales through advertising, special events, etc.