nudge theory
noun [ U ] social sciences specialized uk/ˈnʌdʒ ˌθɪə.ri/ us/ˈnʌdʒ ˌθiː.ɚ.i/ (also nudging theory, /ˈnʌdʒ.ɪŋ ˌθɪə.ri/ /ˈnʌdʒ.ɪŋ ˌθɪr.i/)
助推理论
the idea of using encouragement or suggestions to change people's behaviour while still giving them freedom to make their own decisions, rather than for example using laws, rules, or taxes
Many Silicon Valley companies apply nudge theory to increase the productivity and happiness of employees. 许多硅谷公司运用助推理论来提高雇员的工作效率和幸福感。
The centre found that people were more likely to attend interviews if invited personally using their first name—an example of nudge theory in action. 该中心发现，如果对受邀请人士直呼其名，他们更有可能同意接受采访——这是助推理论在实践中的一个例子。
- More examples
- Both Prime Minister David Cameron and President Barack Obama employed nudge theory to advance domestic policy goals.
- Organ donation is an example of an area where nudge theory has worked, by asking people to "opt out" rather than "opt in".
- Nudge theory has been used as a way to improve hand hygiene among health care workers.
- These are instances in which government is involved more directly than nudging theory would suggest.