community manager
noun [ C ] business, internet & telecoms specialized uk/kəˌmjuː.nə.ti ˈmæn.ɪ.dʒər/ us/kəˌmjuː.nə.t̬i ˈmæn.ə.dʒɚ/
(在社交媒体上经营品牌形象并与客户等保持良好关系的)网络社区管理员
someone whose job is to make sure that a brand (= a product or company) has a positive image and good relationships with its customers or followers on social media
As a community manager, you have to be an expert and an evangelist for your brand. 作为网络社区管理员,你必须是熟谙自己品牌的专家,又是热爱自己品牌的宣讲人。
95% of organizations say that the Community Manager role is increasingly important. 95% 的组织认为网络社区管理员的角色越来越重要。
- More examples
- The role of a community manager is to act as the bridge between a brand and the community it is aiming to create (i.e. a loyal audience or group of core consumers connected by a similar interest).
- Companies are hiring community managers to cultivate an engaged community in a world where customers' experiences with the product, whether good or bad, is amplified through social media.
- The companies are adding positions like community manager, new media strategist or blog strategist, and are actively engaging on the Web.
- We are on the lookout for a Community Manager to help moderate our message boards and chat rooms.