trade price
noun [ C ] UK uk/ˈtreɪd ˌpraɪs/ us/ˈtreɪd ˌpraɪs/ (US wholesale)
批发价
the price at which goods are sold to shops by the people who produce them, rather than the price which the customer usually pays in the shop
I bought my coat direct from the factory at trade price. 我的大衣是按批发价直接从厂家购买的。