brand identity
noun [ C or U ] business specialized uk/ˌbrænd aɪˈden.tə.ti/ us/ˈbrænd aɪˌden.t̬ə.t̬i/
品牌特色
a set of qualities that people connect with a particular company or a product sold under a particular name, that make it different from other companies or products
This hit show acted as a model for how a cable channel could create a brand identity. 这个热门节目成为有线电视频道如何打造品牌形象的典范。
We decided to keep the separate names after the merger because both companies had strong brand identities. 我们决定在合并后保留各自的名称，因为两家公司都有很强的品牌标识
Some manufacturers use colour as a way to reinforce brand identity. 一些制造商使用颜色作为加强品牌标识的一种方式。
- More examples
- Some were resistant to changing the ads because they were thought to be integral to our brand identity.
- Certain product ranges would be issued under the new company name and would be adapted to give an appropriate brand identity.
- Establishing brand identity involves implying that this quite ordinary product is somehow different and better than anything else on the market.
- They have a brand identity but no products to sell.
- If the main objective of the website is to build brand identity, focus on graphics rather than text.