stealth advertising
noun [ U ] business specialized uk/ˌstelθ ˈæd.və.taɪ.zɪŋ/ us/ˌstelθ ˈæd.vɚ.taɪ.zɪŋ/
隐形广告
a form of advertising in which a person seeing or hearing something is not aware that it contains advertisements
Such content is often a cover for stealth advertising in which companies push their products to students under the guise of “instruction”. 这些内容往往是隐形广告的幌子，企业以“指导”的名义向学生推销自己的产品。
The study found that 90% of the newscasts analyzed had at least one instance of stealth advertising. 研究发现，在被分析的新闻广播中90%都至少含有一个隐形广告。
- More examples
- Stealth advertising puts products and pitches everywhere.
- The thing about stealth advertising is that it's invading the very fabric of children's lives.
- Viral marketing is a form of stealth advertising in which one party knows that there is a commercial purpose to the conversation but the other does not.